July 23rd, 2008

Krill Oil 48x Better Than Fish Oil? 29 Comments

Topics: Physical Performance, The 4-Hour Body


Krill isn’t your average shrimp. (Photo: The Sun and Doves)

Krill oil, logically enough, comes from krill, which are small, shrimp like crustaceans that inhabit the cold ocean areas of the world, primarily the Antarctic and North Pacific Oceans.

Despite their small size–one to five centimeters in length–krill make up the largest animal biomass on the planet. According to Neptune Technologies, the Canadian company that holds the patent for krill oil extraction, there are approximately 500 million tons of krill roaming around in these northern seas, 110,000 tons of which are harvested annually.

Krill oil, like fish oil, contains both of the omega-3 fats, eicosapentanoic acid (EPA) and docosahexanoic acid (DHA), but hooked together in a different form… Read More

29 Comments / Leave a comment or question

July 21st, 2008

Push vs. Pull Processes 33 Comments

Topics: Automation


All push and no pull doesn’t work in personal or professional life. (Photo: markal)

Preface: This is a guest post from Michael Port on standardizing business processes–or personal productivity–to minimize excessive trial-and-error.

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Waste is a constraint. Reducing waste in your organization is one the easiest ways of reducing constraints.

And here’s a surprise—waste in offices is usually greater than in factories, especially because it’s easy to hide waste in cumbersome or non-existent processes. Creating unnecessary information inventory is another common waste in offices. Doing too many tasks “in anticipation” of a possible client, for example… Read More

33 Comments / Leave a comment or question

July 17th, 2008

Escaping the Amish - Part 2 100 Comments

Topics: Interviews


(Photo: Stuck in Customs)

This is the final continuation of Part 1, where Torah Bontrager — who escaped the Old Order Amish culture to attend Columbia University — explained common misconceptions and myths about the Amish, as well as the pros and cons of being raised in this alternative American culture.

Here we chronicle the actual escape… Read More

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July 15th, 2008

Escaping the Amish - Part 1 122 Comments

Topics: Interviews

In February, I received an e-mail from a reader using a Columbia University address — Torah Bontrager — that ended curiously:

“…and if you ever want to hear how I escaped the Amish, let me know.”

Those peace-loving bearded folks from Witness? I called Torah, and after just a few minutes, I knew this post had to be written.

For those of you who feel trapped because of a job or self-imposed obligations as an entrepreneur, this will put things in perspective.

How do you escape your environment if you’re unable to control it? If almost no one on the outside realizes what’s happening?

I’ll let Torah tell us in her own words… Read More

122 Comments / Leave a comment or question

July 10th, 2008

Pimping Firefox: The Basics (Matt Mullenweg, Garrett Camp, and More) 84 Comments

Topics: Gadgets, Interviews


Don’t pimp real foxes. That’s just mean. (Photo: wildphotons)

38.16% of the people who visit this site are still using Internet Explorer (IE). It’s like buying a hybrid car for the gas mileage and then driving with flat tires and the doors open.

This post will serve two purposes: first, to introduce beginners to features of Firefox (FF) that make it worthwhile; second, to introduce more experienced users to the favorite add-ons of Matt Mullenweg (lead developer of WordPress) and Garrett Camp (co-founder of StumbleUpon). Perhaps you’ll like one or two of mine… Read More

84 Comments / Leave a comment or question

July 8th, 2008

Mom-and-Pop Multinationals: How to Go Global 39 Comments

Topics: 4-Hour Case Studies, Outsourcing Life


The Wilburns have used freelancers in India, Israel, and Britain. (Photo: Dana Smith)

Here is the beginning of a worthwhile article in the current issue of Businessweek called “Mom-and-Pop Multinationals.” Ever wondered how much personal outsourcing really costs? How to divide and delegate the various tasks that consume your time? This article includes several useful case studies:

From the outside, the gray Victorian with the stained-glass windows on a gentrified block in Dorchester, Mass., is a typical middle-class dream house. But it also is the headquarters of what you might call a micro-multinational. Randy and Nicola Wilburn run real estate, consulting, design, and baby food companies out of their home. They do it by taking outsourcing to the extreme…

Read More

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July 2nd, 2008

How to “Peel” Hard-Boiled Eggs Without Peeling 82 Comments

Topics: Physical Performance, The 4-Hour Body

The baking soda is optional, but if you choose not to use it, be sure to move the eggs to cold water (use ice) immediately after boiling. Blow from the tip to the broader base for faster de-shelling.

My preferred eggs are Gold Circle Farms cage-free DHA Omega 3 eggs, which contain 150 mg of DHA (Docosahexaenoic acid) per whole egg. If you want to increase lean muscle mass, consider eating the yolks for their DHA and arachidonic acid content… Read More

82 Comments / Leave a comment or question

July 1st, 2008

Swimming the Amazon: 3,274 Miles on the World’s Deadliest River 54 Comments

Topics: Interviews, Physical Performance, Travel

martin strel amazon

February 8–Inahuaya, Peru

The more dangerous the trip gets, the more momentary we all become. Songs sound better, foods taste better, and seventy-cent-a-bottle cane whiskey is fun to drink.

Last year on April 8th, Slovenian marathon swimmer Martin Strel became the first man to swim the entire length of the Amazon River from headwaters in Peru to the Brazilian port city of Belém: 3,274 miles. It took him 66 days with a support crew of near twenty people following him in a boat for protection.

He’d already conquered the Danube, the Mississippi, and the Yangtze. In 1997, he became the first to swim non-stop from Africa to Europe, and he did it in 29 hours, 36 minutes, and 57 seconds… without a wetsuit. WTF? Seven swimmers had attempted it before and all had failed.

The Amazon was different. As the “Fish Man,” as the locals called him, reached the finish line at Belém, he had to be helped to his feet and ushered into a wheelchair amidst a cheering crowd. His blood pressure was at heart-attack levels and his entire body was full of subcutaneous larvae. But he lived to tell the tale.

I recently caught up with Martin about how he trained for and accomplished this feat… Read More

54 Comments / Leave a comment or question

June 24th, 2008

The Margin Manifesto: 11 Tenets for Reaching (or Doubling) Profitability in 3 Months 81 Comments

Topics: Automation, Marketing


Profitability often requires better rules and speed, not more time. (Photo: Jetta Girl)

I wrote this “margin manifesto” several months ago and somehow neglected to post it. Your requests for more content on start-up economics and processes reminded me.

These are the principles I review whenever facing operational overwhelm or declining/stagnating profits. Hope you find them useful.

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The financial goal of a start-up should be simple: profit in the least time with the least effort. Not more customers, not more revenue, not more offices or more employees: more profit.

Based on my interviews with high-performing (using profit-per-employee metrics) CEOs in more than a dozen countries, here are the 11 basic tenets of the “Margin Manifesto”… Read More

81 Comments / Leave a comment or question

June 19th, 2008

Why Bigger Goals = Less Competition (Plus: Major Media Opp) 77 Comments

Topics: Filling the Void, The Book - 4HWW

SPRING 2005, PRINCETON, NEW JERSEY

I had to bribe them. What other choice did I have?

My lecture at Princeton had just ended with smiles and enthusiastic questions.

At the same time, I knew that most students would go out and promptly do the opposite of what I preached. Most of them would be putting in 80-hour weeks as high-paid coffee fetchers unless I showed that the principles from class could actually be applied.

Hence the challenge.

I was offering a round-trip ticket anywhere in the world to anyone who could complete an undefined “challenge” in the most impressive fashion possible. Results plus style. I told them to meet me after class if interested, and here they were, nearly 20 out of 60 students.

The task was designed to test their comfort zones while forcing them to use some of the tactics I teach. It was simplicity itself: contact three seemingly impossible-to-reach people—J Lo., Warren Buffett, Bill Clinton, J.D. Salinger, I don’t care—and get at least one to reply to three questions… Read More

77 Comments / Leave a comment or question